About

About

We challenge the conventions of clean beauty to create something radically new—through safe

Our daily essentials are designed to instantly revive your look. It all comes back to vibrancy, vivid washes of color, and a fuss-free philosophy with a focus on making your skin look and feel alive. With many of our products multi-use, for easy application on-the-go, you can make it up or make it down—we’ll always make it simple.
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Founder / CEO

Meet Selena

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Wake Up Skin

Our daily essentials are designed to instantly revive your look

Made entirely of oak, the Bow Chair is comfortable, visually pleasing and brimming with character. The moulded plywood seat is unusually wide in proportion to its depth and a waterfall edge at the front softens contact with the hamstrings.

Sustainable Packaging Guidelines

The beauty industry has contributed to a massive packaging waste problem. We committed to making actionable reductions by introducing our industry-leading Sustainable Packaging Guidelines in 2020. Our approach to sustainable packaging is three-fold: smart design, sustainably sourced, and optimized for end-of-life. We prohibit single-use materials and we are taking bold steps to reduce the use of virgin materials, especially plastic. We encourage a holistic approach to choosing packaging and prohibit false claims around recyclability and “green” materials.

Responsible Labeling Standards

We ensure our product labels are honest, accurate, and never misleading. All claims on our packaging are backed by science, and we avoid greenwashing by steering clear of vague or unverified sustainability language. From ingredient sourcing to efficacy statements, our labeling practices are rooted in clarity, ethics, and full regulatory compliance.

Sustainable Packaging Guidelines

The beauty industry has contributed to a massive packaging waste problem. We committed to making actionable reductions by introducing our industry-leading Sustainable Packaging Guidelines in 2020. Our approach to sustainable packaging is three-fold: smart design, sustainably sourced, and optimized for end-of-life. We prohibit single-use materials and we are taking bold steps to reduce the use of virgin materials, especially plastic. We encourage a holistic approach to choosing packaging and prohibit false claims around recyclability and “green” materials.

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Our 24/7 Lace Contour Plunge Bra combines gorgeous floral lace with sheer overlay straps that hold you in and eliminates gaping. Removable pads let you customize you

Yes, we offer international shipping to select countries. Please check our shipping policy for details on destinations, rates, and delivery times.

We accept returns within 30 days of delivery, provided the items are unused and in their original condition. For detailed instructions, please refer to our return policy or contact our support team.

Our products are available in a range of sizes to ensure the perfect fit. Detailed sizing information is provided on each product page, and our size guide can help you choose the best option.

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